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McKinsey research (2024) found that 70% of change projects fail due to employee resistance and lack of management support.

At GW+Co we’ll help make sure you’ll never join the 70% failure club with your change programme.

We practice Collaborative Design to bring people together across every level, function and region in your business to help solve any problem where the buy-in of your team is essential to your project’s success.

This approach aligns strategy, culture, and brand – ensuring internal silos don’t negatively impact the change you want to make.

Collaborative Design isn’t about consensus or comfort – it’s about unlocking real change, with the right structures in place.

If you want beautiful design you have your choice of agencies, if you want to change something, you choose GW+Co.

Anna Bösch | Global Head of Marketing – Identec Solutions

Speak with the GW+Co Team

Speak with the GW+Co team

For the last 15 years we’ve used Collaborative Design to solve business problems in the UK, Europe and the US.

We’re a diverse, international team of designers, strategists and facilitators. We deliver change programmes in areas such as business and digital transformation and brand development.

We’ve won over 40 international transformation awards since 2016.

Our stats

With Yale, a 180 year old global iconic brand, we increased engagement from 47% to 96% in a year.

With Nidec, one of the world’s largest manufacturers of electrical components and motors, we helped one business increase growth by 20% year-on-year, for 4 years running.

With the Zumtobal Group, a global player in the lighting industry, we helped their wholesale brand generate a 300% increase in product sales in three months.

Sounds good, but…

We often get asked about how Collaborative Design really works. Below are the most frequently asked questions, please get in touch if you have others.

Isn’t collaboration risky? What if the wrong ideas get through?

Collaboration isn’t about crowd-pleasing – it’s about uncovering hidden insights and shaping them into sharper outcomes. That’s the Design part of Collaborative Design.
Our process is structured to balance broad input with sharp decision-making. Final decisions are led by strategy, not by consensus.

Will my people really engage — or will it just be the usual suspects?

We design structures that ensure every voice is heard – not just the loudest.
With the right framing and facilitation, even the sceptical and quiet voices step up, leading to sharper insights and stronger buy-in.

How do you balance participation with achieving serious results?

Every session has a clear goal, is carefully designed, and moves people towards tangible outcomes. Participation isn’t the goal – results are. Collaborative Design gets you there faster, with stronger buy-in.

Isn’t this slower than just making a top-down decision?

At first, it can feel slower – but it’s actually faster overall. Change driven top-down often meets passive resistance, requiring costly rework later. By investing upfront in real engagement, you save time, money, and energy down the line.

What if we already have a change programme in place?

Collaborative Design doesn’t replace existing plans – it strengthens them.
We can help align your team behind the programme you already have, ensuring it isn’t just a leadership initiative but a shared commitment across the business.

What if people just tell you what they think management wants to hear?

That’s exactly why we design processes that surface real opinions, not ‘polite’ ones.
We create safe, structured spaces where even unpopular truths can come out – because only then can real change happen.

I’m ready to learn more

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