Change Journey Masterclass

Change is an expedition – learn how to scope it with the Change Journey Map

Join the webinar

70% of change projects fail

Because leaders focus on the operational. They plan tasks, assign owners, map timelines – the Gantt-chart delivery approach to change.

But this only addresses one dimension of successful transformations. It ignores the other three; psychological, cultural and political.

Ignoring these leads to failure.

Change Journey Map

Ensure yours succeeds

The Change Journey Map is a scoping tool for complex projects involving multiple stakeholders.

It uses playful metaphors to address the serious issues that nobody dares to raise.

We have used the Change Journey Map to help global companies from 300 to 11,000 people with positioning, brand transformation and culture change.

The Change Journey Masterclass

Join our live webinar to see how you can apply this proven tool for when you need buy-in from your people.
CJM illustrations

What you’ll learn

  • Why change is an expedition, not a project
  • How to work with the four dimensions of change
  • How to uncover the serious issues that nobody talks about
  • What crucial actions will set yourself up for success

Change Journey Map


All attendees will receive a free digital version of the GW+Co Change Journey Map 

Reserve your place now

Join us June 19th, 11:00am GMT+1

SAVE MY SPOT

Gilmar Wendt

Hi, I’m Gilmar – CEO of GW+Co.

For 25 years, I’ve helped international businesses navigate complex change across strategy, culture and brand.

The Change Journey Map was created during a tough assignment: repositioning a global manufacturer to become more service-led. It involved a name change, cultural resistance, and a director who warned us, “this will be a difficult change journey.” She was right – but when we launched, the country leaders wore the new T-shirts with pride.

Since then, we’ve turned that experience into a practical tool – now used in boardrooms from Chicago to Munich and Helsinki to Barcelona.

If you want a better way to approach change and get your people on board, this session is for you.

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