Brand transformation

70% of change projects
fail because people haven’t bought into it

strat_cul_brand


McKinsey research (2024) found that 70% of change projects fail due to employee resistance and lack of management support.

Most brand projects fall into this category because people believe it’s a marketing task alone. 

At GW+Co we practice Collaborative Design, a method that brings people together across different levels, functions and regions in your business to help solve any problem where the buy-in of your team is essential to your project’s success.

This approach aligns strategy, culture, and brand – making your brand effective, authentic and impactful.

Collaborative Design ensures your brand is built from the inside out with impact beyond the marketing team.

If you want beautiful design you have your choice of agencies, if you want to change something, you choose GW+Co.

Anna Bösch | Global Head of Marketing – Identec Solutions

Speak with the GW+Co Team

Speak with the GW+Co team

Or Sign-Up to Our Upcoming Change Journey Masterclass

Our results

For the last 15 years we’ve used Collaborative Design to solve business problems in the UK, Europe and the US, winning over 40 international awards in the process.

Yale-case-study_24006

Internal marketing engagement up from 47% to 96%

Yale / ASSA ABLOY

control-techniques_0007_drive_obsessed

20% yearly growth
for 4 years running

Control Techniques / NIDEC 

thorneco_covers-1

Product sales up 300% in three months

Thorneco / ZUMTOBEL GROUP

Sounds good, but…

We often get asked about how Collaborative Design really works. Below are the most frequently asked questions, please get in touch if you have others.

Will my people really engage — or will it just be the usual suspects?

We design structures that ensure every voice is heard – not just the loudest.
With the right framing and facilitation, even the sceptical and quiet voices step up, leading to sharper insights and stronger buy-in.

How do you balance participation with achieving serious results?

Every session has a clear goal, is carefully designed, and moves people towards tangible outcomes. Participation isn’t the goal – results are. Collaborative Design gets you there faster, with stronger buy-in.

Isn’t this slower than just making a top-down decision?

At first, it can feel slower – but it’s actually faster overall. Change driven top-down often meets passive resistance, requiring costly rework later. By investing upfront in real engagement, you save time, money, and energy down the line.

I want to learn more...

Heading for this popup

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.