The Collaborative Design methodology

Peter Drucker famously quipped that “culture eats strategy for breakfast”. To be effective, strategy needs to build on culture, not ignore it.

To attract talent, you can't pretend you’re something you’re not – aligning brand and culture leads to authenticity.
When your brand brings your strategy to life, you get impact.

In a brand transformation project, a middle manager told us “I have survived three strategies, I will survive this one.” (He has since become a long-standing client).

There’s science behind it, it’s called the IKEA effect. Ownership makes rollouts easier and adoption faster.  “Jams” are fast interactive session that open to everyone and allow you to tap into the veins of your business fast.*

*At one client, an engineer wrote a poem during a Jam that has become the company’s brand promise.

Change is not linear, and it’s not represented by a Gantt chart. To achieve your goals, you must address not just operational challenges, but psychological, cultural, and even political issues. In Collaborative Design, the process itself becomes part of the change.

“[Having gone through this process,] my advice ever since has been: Don't start a global team and spend too much time talking around how this global team should work. You can get together, solve x number of problems, and then you build the relationships. You make it happen whilst you get to know each other, building the trust and the strong relationships that you need. When you're done, you're going to continue to work.” Global Brand Director