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How to create an identity for your Business Unit
Strategy
We work with leadership teams, future leaders, and employees to shape strategies that people help create – and therefore own.
- Bringing a second generation of leaders on board by creating a five-year plan for an investment bank (developed collaboratively between senior leadership and designated future leaders).
- Shaping a working from home policy through a participative process involving 30% of the firm.
- Defining ESG priorities in a way that balances commercial goals with stakeholder expectations.
- Creating brand strategies for businesses in technology, engineering, and manufacturing sectors.
Positioning
We have developed proprietary tools – such as the Business Compass – that connect strategy and culture, turning positioning into clear messaging and stories that are easy to understand, adopt, and disseminate.
- Defining a clear purpose, goal, differentiating positioning and story for a business unit of a global semiconductor group.
- Transforming a critical infrastructure business from a hardware supplier to a solution provider through the definition of a clear purpose, vision and a positioning they could own.
- Moving a 180-year-old, iconic brand with heritage in mechanical engineering into a new digital era.
Brand
We create brand concepts and designs that express the heart of a business. In some cases, we have even co-designed brand concepts directly with client teams made up of non-designers, ensuring ownership from day one.
- Creating a distinctive brand concept and design for a critical infrastructure business, co-creating potential directions together with their team.
- Helping a manufacturing company to articulate what they do through creative storytelling, messaging and brand expression, positioning them as the answer to productivity challenges.
- Unifying a house of brands in the electric motors and controls industry into a branded house by creating a new brand identity and story that bridges many markets.
Identity
We help define internal identities that connect teams, business units, and organisations. In some cases, we have even co-designed brand concepts directly with client teams made up of non-designers, ensuring ownership from day one.
- Defining the identity of a legal department within an energy company.
- Shaping identities for brands across the engineering and B2B sectors.
- Developing a unified business unit identity for a global semiconductor group, aligning it with the corporate brand.
Communication
We help organisations articulate strategy, brand, and identity across channels and audiences.
- Creating integrated reporting – combining digital and printed formats – for a global manufacturer of high-performance, sustainable fibres.
- Shaping campaigns, websites, and other communications, often working within a broader ecosystem of client agencies and expert partners.
- Designing core components through collaborative sessions and briefing other agencies to ensure coherence across a wide range of stakeholders and touchpoints.
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