Asset Match

This way to the exits!

How the digital marketplace for private company shares helps sophisticated investors and company boards to connect.

The innovative spirit of a ‘fintech’ startup and the authority of a stock exchange

Brand Idea

Sector

Financial Services/FinTech

Work undertaken

Experience Mapping
UX (User Experience)
UI (User Interface Design)
Website Design
Brand Identity
Graphic Design
Marketing Communications

Project

The UK has fallen in love with crowd funding, but few are thinking about their exit. Asset Match provides a much needed secondary market in quality private companies. As they grow in stature, we were asked to build the brand and create a best-in-class user experience.

Design

A new logo and visual language was inspired by the name itself – ‘assets’ as something quite precious and jewel-like, and ‘matching’ represented by a coming together of two colours to make a third.

User experience

High Net Worth individuals are a special group of investors. We talked to them at length, mapping their experiences. The insights we gained have shaped the final platform.

Results

The new brand has invigorated the organisation (much needed after three CEOs in only five years). There is plenty to do, but a real change management program has been introduced to help make the vision come true, bit by bit.

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