Hudsons Property

Because property is personal

How an independent estate agent set out to bring back the golden age of service.

hudsons_hoarding-1-2460x1559

They’ve changed our business

Jonathan Hudson, Managing Director, Hudsons Property

Sector

Property

Work undertaken

Brand Strategy
Brand Story
Brand Identity
Illustration
Graphic Design
Environmental Design
Marketing Communications
Website Design

Project

Hudsons Property are independent agents in Central London. Charming people, they’re everything but the stereotype. Our brief was to help them find their voice and build the business into a brand.

We researched audiences’ priorities and customer journeys, turning touch points into signature experiences. The offices were refurbished to create a homely atmosphere. A mural celebrating the local area now adorns the entrance.

hudsons_exterior-1

hudsons_mural

hudsons_manifesto

Brand idea

Property is personal

hudsons_print-1

hudsons_web_screens-2

Website

The website was designed to be a real HOME-page, complete with wallpaper, window frames and domestic details scattered throughout.

hudsons_illustrations-2460x1230

Using illustrations, we add warmth and personality – in striking contrast to the bland imagery commonly associated with this sector.

hudsons_ads-2460x1230

hudsons_exterior-2

hudsons_umbrella

hudsons_illustrations-3

Results

Since launch, Hudsons have achieved high double-digit turnover growth and triple-digit growth in banked business. Together, we have received seven awards and nominations, including a Silver Award for Best Marketing from the Sunday Times.

40% increase in turnover
123% increase in banked business

Visit the website

hudsonsproperty.com