MOL Group

From regional leader to global challenger

An energy company with a dynamic and flexible brand language created to inspire change in 30,000 employees across 40 countries.

Thank you for your excellent support. With you joining my team, we got the international spirit and excellence I expected.

Dominic Köfner, Head of Communications

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Winner

Transform Awards 2016 Silver award: Best Use of Typography
Bronze award: Best Visual Identity from the Energy and Extractions sector

Awards

Silver award: Best Use of Typography
Bronze award: Best Visual Identity from
the Energy and Extractions sector
Transform Awards 2016

Sector

Energy (Oil & Gas)

Work undertaken

Brand Identity
Marketing Communications
Guidelines
Merchandise
Employee Engagement
Employee Training Workshops

Project

A dominant leader in Hungary and much of Eastern Europe, MOL Group work both upstream and downstream in the energy sector. They needed to energise their internal culture, as well as develop a brand strong enough to compete on a global stage.

Process

To bring the brand’s central idea (‘the energy of positive change’) to life, we developed a flexible and dynamic visual universe, carefully judged to give them the tools to balance consistency with creative inspiration.

A grid of 30 degree angles, based on the logo, holds images and graphic elements.

The colour palette of gradients is derived from MOL Group’s sub-brands, and can expand as the group does.

mol_matrix-1 — Using the brand matrix, users can decide how much to ‘dial the volume’ up or down for each application.

Results

As well as causing great excitement in the communications team, we’ve produced a comprehensive set of brand guidelines. We continue to work together, guiding the brand through the next stage of their growth.