Winner
Centauri Winner Vega Awards | Winner of Bronze Digital Impact Awards | Winner of Bronze Corporate Finance Awards
Lenzing Group
Linear to Circular
Creating Lenzing’s first digital annual report
The great new era of reporting
The challenge
Lenzing Group is a worldwide supplier of sustainable fibers for the textile and nonwoven (health and hygiene) industries. They are committed to leading the transformation of their industry – and the whole planet – from a linear ‘take-make-use-dispose-pollute’ model to a circular ‘make-use-reuse-remake-recycle’ model.
The decision to make the 2021 Lenzing Group Annual Report fully digital represents a milestone on this transformation journey, diversifying audiences for corporate and sustainability reporting while further reducing environmental impact. We teamed with digital report technology provider, Nexxar, to make Lenzing’s first online report a reality.
The key theme
We came up with ‘Linear to Circular’. A simple narrative device that expresses the nature of Lenzing’s transition from the linear to circular business model. It positions Lenzing as Champions of Circularity, leading the way by constantly balancing the need for profit and growth with respect for people and nature.
Video interviews and quotes are used to put Lenzing’s people at the heart of the report. Their passion and inspiring ambitions for Lenzing exemplifies a business that is trying to do good in this world.
The circular model
The circular model explains the lifecycle of Lenzing’s products. Wood, Pulp, Fiber, Fabric, Soil. This model
is used as a navigation device in the report, with a simple graphic language, that introduces the success stories from the past year. These real life stories give context to the report’s financial data, providing a more meaningful connection to readers. This is especially important for colleagues who struggle to connect their daily work with the better environmental choices we all have to make.
Accessible anywhere
The mobile experience allows the report to be viewed by a global audience. More than 40% of visitors use a mobile device.
The results
Lenzing’s first annual report has received:
- Overwhelmingly positive feedback, both internally and externally.
- More than 8,600 visits and 22,000 page views in the first four weeks.
- Double the expected visits to the English version.
- Greater international reach with a huge spike in South East Asia.
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