Lichfields

A brighter perspective

Turning the urban landscape into a visual language to help the UK’s pre-eminent planning consultancy stay several steps ahead of the pack.

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It’s altogether a great expression of who we are

James Fennell, Chief Executive

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Awards

Highly Commended | Transform Awards Europe 2018

Sector

Professional Services

Work undertaken

Brand Strategy
Naming
Brand Identity
Brand Communications
Guidelines
Employee Training Workshops
UX (User Experience)
Website Design

Project

Lichfields, a leading voice in UK town planning, could see the rest of the industry catching up. Working in collaboration, JWDK and GW+Co created an ambitious brand strategy and full identity programme to help them lead from the front and fulfil their ambitious plans for growth.

From our initial research and in speaking to those both inside and around the company, it was clear that Lichfields consider many different perspectives and points of view when it comes to development projects.

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Design

From this insight, we came up with a brand language. The forms of buildings seen from above become graphic shapes which can be used in different ways – as image containers, simplified letterforms and bold coloured shapes.

Brand insight

Lichfields look at the big picture – a bird’s eye view of the evolving urban landscape.

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Imagery

The broad-minded ‘Lichfields perspective’ was also expressed in the use of multiple images instead of one, allowing them to illustrate the complex blend of factors that make nuanced urban planning so challenging.

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Website

The website was completely overhauled, with a brand new filtering structure to deal with the many types of content they produce – research papers, project overviews, opinion pieces, news articles and product offerings.

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Visit the website

lichfields.uk