Lichfields

A brighter perspective

Turning the urban landscape into a visual language to help the UK’s pre-eminent planning consultancy stay several steps ahead of the pack.

It’s altogether a great expression of who we are

James Fennell, Chief Executive

00_Lichfields_top-banner
Sector

Professional Services

Work undertaken

Brand Strategy
Naming
Brand Identity
Brand Communications
Guidelines
Employee Training Workshops
UX (User Experience)
Website Design

Project

Lichfields, a leading voice in UK town planning, could see the rest of the industry catching up. Working in collaboration, JWDK and GW+Co created an ambitious brand strategy and full identity programme to help them lead from the front and fulfil their ambitious plans for growth.

From our initial research and in speaking to those both inside and around the company, it was clear that Lichfields consider many different perspectives and points of view when it comes to development projects.

 
 
 
600x300_lichfields_small
Design

From this insight, we came up with a brand language. The forms of buildings seen from above become graphic shapes which can be used in different ways – as image containers, simplified letterforms and bold coloured shapes.

Brand insight

Lichfields look at the big picture – a bird’s eye view of the evolving urban landscape.

lich_brochures_1
lich_image
Imagery

The broad-minded ‘Lichfields perspective’ was also expressed in the use of multiple images instead of one, allowing them to illustrate the complex blend of factors that make nuanced urban planning so challenging.

lich_brochures_2
lich_alphabet
Website

The website was completely overhauled, with a brand new filtering structure to deal with the many types of content they produce – research papers, project overviews, opinion pieces, news articles and product offerings.

Lichfields-screens-01-2460x1230

Visit the website

lichfields.uk

More projects

  • Project

    Of Muda and Monsters

    Identec Solutions

  • Project

    Linear to Circular

    Lenzing Group

  • Project

    Lights On, Germs Gone

    ams OSRAM

  • Projects

    A brand new day

    Yale Group

  • Project

    Drive Obsessed

    Control Techniques

  • Project

    Meet the family

    Thorneco

  • Project

    Changing wood to change the world

    Accsys

  • Project

    Effects of great light

    Zumtobel

  • Project

    Lust for light

    ACDC Lighting

Heading for this popup

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.